Privacy Policy – SalesWave (DataQuells)

How we collect, use, store, and protect your data.
We are committed to full transparency about your personal information.

Effective Date: 1 January 2024  ·  Last Updated: 1 January 2024

Overview

Introduction

Welcome to SalesWave, an AI-powered CRM, email automation, and WhatsApp campaign platform operated by DataQuells ("we", "us", "our"). Our platform is accessible at dataquells.com.

This Privacy Policy explains how DataQuells collects, uses, discloses, and safeguards your personal information when you use SalesWave — including our website, web application, API, and any related services (collectively the "Service"). By accessing or using SalesWave, you agree to the practices described in this policy.

We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the Information Technology Act, 2000 (India), the Digital Personal Data Protection Act, 2023 (DPDPA), and where applicable, the General Data Protection Regulation (GDPR).

Our commitment: We never sell your personal data to third parties. We only share data as described in this policy and only to provide, improve, and support the SalesWave platform.

Data Collection

Information We Collect

We collect information in three ways: information you provide directly, information collected automatically as you use the Service, and information from third-party integrations you connect.

2.1 Personal Data You Provide

When you register, use, or contact us about SalesWave, we may collect:

  • Identity data — full name, display name, job title
  • Contact data — email address, phone number, billing address
  • Account credentials — username and encrypted password
  • Payment data — processed securely by our payment processor; we do not store card numbers
  • Business data — company name, industry, team size
  • Communications — any messages, tickets, or feedback you send to our support team

2.2 Usage Data (Collected Automatically)

When you interact with SalesWave, we automatically collect:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, features used, and time spent on pages
  • Referring URLs and navigation paths within the platform
  • Device identifiers and screen resolution
  • Error logs and performance metrics

2.3 Cookies and Tracking Data

We use cookies, web beacons, and similar tracking technologies to operate the platform and understand usage patterns. See Section 7 — Cookies Policy for full details.

2.4 Contact and Campaign Data You Import

As part of using SalesWave's CRM and campaign features, you may upload contact lists, lead data, and communication records. You are the data controller for this imported data; DataQuells processes it solely on your behalf and in accordance with your instructions.

Note: We process imported contact data as a data processor, not as an independent data controller. You remain responsible for ensuring you have lawful grounds to process and communicate with your contacts.

Data Usage

How We Use Your Data

We use the information we collect for the following purposes, all of which have a lawful basis under applicable law:

3.1 To Provide and Operate the Service

  • Create and manage your SalesWave account
  • Process transactions and send billing-related communications
  • Enable platform features including AI CRM, email automation, and WhatsApp campaigns
  • Maintain platform security, uptime, and performance

3.2 To Improve the Platform

  • Analyse usage patterns to identify bugs and improve features
  • Conduct internal research and product analytics
  • Develop new features based on aggregate user behaviour
  • Run A/B tests on UI and feature improvements

3.3 Marketing Communication

  • Send product updates, newsletters, and promotional offers — only with your consent
  • Personalise in-app notifications and onboarding guidance
  • Retarget ads on third-party platforms (where you have consented)
Opt-out anytime: You may unsubscribe from marketing emails at any time using the unsubscribe link in every email, or by contacting us at support@dataquells.com.

3.4 Customer Support

  • Respond to support requests, questions, and feedback
  • Diagnose and resolve technical issues using account and session data
  • Maintain records of communications for quality assurance

3.5 Legal and Compliance

  • Comply with applicable laws, regulations, and court orders
  • Enforce our Terms of Service and prevent fraud or abuse
  • Protect the rights, safety, and property of DataQuells and its users

Third Parties

Data Sharing

We do not sell, rent, or trade your personal data. We share data only in the limited circumstances described below, and only with parties bound by appropriate data protection obligations.

4.1 Service Providers (Sub-processors)

We engage trusted third-party vendors to help operate SalesWave. These vendors process data only on our instructions and may not use it for their own purposes.

Provider Purpose Data Shared Privacy Policy
Google Analytics Website & app usage analytics Anonymised usage data, IP (anonymised) View
Meta (WhatsApp Business API) WhatsApp campaign delivery Phone numbers, message templates View
Payment Gateway Transaction processing Billing name, email, amount Provider policy applies
Cloud Hosting Provider Infrastructure and data storage All platform data (encrypted) Provider policy applies
Email Delivery Service Transactional & campaign emails Email address, campaign content Provider policy applies

4.2 Legal Requirements

We may disclose your data if required to do so by law, in response to a valid legal process (subpoena, court order, regulatory request), or to protect the rights, safety, or property of DataQuells, its users, or the public. We will notify you of such requests where permitted by law.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our assets, your data may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our website at least 30 days before any such transfer, and you will have the right to request deletion of your data before it is transferred.

Security

Data Security

We implement industry-standard technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

5.1 Encryption

  • All data in transit is protected using TLS 1.2 / 1.3 encryption
  • Sensitive data at rest (including passwords) is encrypted using AES-256
  • Passwords are hashed using a secure one-way hashing algorithm (bcrypt/Argon2) and are never stored in plain text

5.2 Secure Infrastructure

  • Platform hosted on ISO 27001-certified cloud infrastructure
  • Daily automated backups with point-in-time recovery
  • Regular security audits and vulnerability assessments
  • Web Application Firewall (WAF) and DDoS protection enabled

5.3 Access Control

  • Role-based access control (RBAC) — staff access only what they need
  • Multi-factor authentication (MFA) enforced for all DataQuells team members
  • All internal access to production systems is logged and audited
  • CSRF protection on all forms and session-based authentication in the platform
Data Breach Response: In the unlikely event of a data breach that affects your personal data, we will notify affected users within 72 hours of becoming aware of the breach, as required by applicable law, and will provide details of the nature of the breach and steps taken to mitigate it.

Your Rights

Your Data Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data. DataQuells honours these rights for all users, regardless of location.

6.1 Right to Access

You have the right to request a copy of all personal data we hold about you. We will provide this in a structured, commonly used, machine-readable format within 30 days of your verified request.

6.2 Right to Rectification

If any of your personal data is inaccurate or incomplete, you have the right to request correction. You can update most of your account information directly from your SalesWave profile settings.

6.3 Right to Erasure ("Right to be Forgotten")

You may request the deletion of your personal data at any time. To request account deletion, email us at support@dataquells.com with the subject line "Data Deletion Request". We will process the request within 30 days. Note: some data may be retained for legal or contractual obligations (e.g., billing records).

6.4 Right to Opt-out of Marketing

  • Click "Unsubscribe" in any marketing email from us
  • Update your communication preferences in your account settings under Notifications
  • Email support@dataquells.com with your opt-out request

6.5 Right to Data Portability

You may export your CRM data, campaign history, and contact lists at any time from your SalesWave dashboard in CSV format. You can also request a full data export from our support team.

6.6 Right to Restrict Processing

In certain circumstances, you may request that we restrict processing of your data — for example, while you contest its accuracy or object to our use of it. We will honour such requests within the bounds of our legal obligations.

To exercise any right: Contact us at support@dataquells.com. We will respond to all verified requests within 30 days. We may need to verify your identity before processing the request.

Cookies

Cookies Policy

SalesWave uses cookies and similar tracking technologies (web beacons, pixel tags, local storage) to operate the platform, remember your preferences, and understand how users interact with our service.

7.1 Types of Cookies We Use

Cookie Type Purpose Duration
Strictly Necessary Session management, authentication (CSRF tokens, session cookies). Cannot be disabled — required for the platform to function. Session
Functional Remember your language, theme, and UI preferences between sessions. 1 year
Analytics Google Analytics — understand page views, feature usage, and user journeys to improve the platform. Up to 2 years
Marketing Retargeting pixels (Google Ads, Meta) to show relevant ads to visitors who have opted in. Up to 90 days

7.2 Managing Cookies

You can control and delete cookies through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging in to SalesWave. Most browsers allow you to:

  • View cookies stored on your device
  • Delete all or specific cookies
  • Block third-party cookies by default
  • Set alerts when cookies are being set

You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

External Services

Third-Party Links & Integrations

SalesWave may contain links to external websites and may integrate with third-party platforms at your request (e.g., connecting your Google account, Shopify store, or Zapier workflows).

8.1 External Website Links

Our platform may display links to third-party websites for reference. These sites have their own privacy policies, and we are not responsible for their content or data practices. We encourage you to review the privacy policy of any third-party site you visit from within SalesWave.

8.2 Third-Party Integrations

When you authorise a third-party integration (such as Google Contacts, Zapier, or a payment gateway), you grant that service access to certain data as described in the integration's own authorisation flow. DataQuells is not responsible for the data practices of third-party integration providers. You can revoke integrations at any time from your SalesWave account settings under Integrations.

Tip: Review the permissions each integration requests before authorising. You can revoke access at any time from Settings → Integrations within SalesWave.

Updates

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. We will notify you of any material changes as follows:

  • We will update the "Last Updated" date at the top of this page
  • For material changes, we will send an email notification to the address registered on your account at least 14 days before the changes take effect
  • We will display a prominent in-app banner for significant policy changes
  • Your continued use of SalesWave after the effective date constitutes acceptance of the updated policy

We recommend reviewing this Privacy Policy periodically. Previous versions of this policy are available on request by emailing support@dataquells.com.

Get in Touch

Contact & Data Controller

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us using the details below. We aim to respond to all privacy-related enquiries within 5 business days.

DataQuells (operator of SalesWave)

📧 Privacy enquiries: support@dataquells.com

🌐 Website: dataquells.com

📩 Subject line for data requests: "Privacy Request – [Your Name]"

If you believe your data protection rights have not been adequately addressed, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

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